If You Don’t Have a Linchpin Strategy, You are Working WAY Harder Than You Need To
“The Essence of Strategy Is Choosing What Not To Do”
Aside from lack of clarity, the SINGLE biggest issue I see with businesses getting the results they desire is a lack of a well defined Strategy.
If having clarity is knowing the destination of exactly where you want to end up, strategy is programing the GPS to arrive there in the fastest and most pleasurable way.
In our Profit Acceleration Academy, operating from a strategic plan is non-negotiable for our clientele.
There are three areas that are critical in creating a highly profitable business in the most efficient way possible. The first is a Competitive Positioning Strategy. This is the way that you are so clearly differentiated from everyone else in your market, that you make the competition irrelevant.
The second is a solid Brand Marketing Strategy. Your brand strategy defines what you stand for, a promise you make to the market, and the personality you convey. Your brand strategy brings your competitive positioning to life, and works to position you as a clear choice in the mind of your prospects and customers.
The third element is your Critical Path Strategy. You wouldn’t put your shoe on before your socks would you? However, most entrepreneurs are taking action without a critical path strategy. You may even be focused on activities like writing books or doing social media before you even know who you want to be known as in business (that is different from your competitors), who your ideal clients are that can afford your services or how to communicate why they should buy from you right now.
100% of our programs at the Profit Acceleration Academy operate from a clearly defined strategy and this online training is the starting point.
In Linchpin Strategy, you will:
- Identify your ideal high profit client that not only you adore working with, but that will happily pay your prices.
- Learn how to strategically position yourself so that your competition becomes irrelevant in your ideal clients mind.
- Create an aligned and clear brand strategy that articulates not only the clear promise you and your company are making to its clients, but showcases your authentic personality and work style to attract amazing people to you like a magnet.
- Identify exactly where you are within our Profit-ology Process and Critical Path so that you focus 100% of your attention, energy and resources on the core element that is going to rapidly accelerate your result.
- Develop a clear strategic plan to get you from where your business is currently (even if that means you haven’t started it yet) to the next level of results, profit and freedom.
Haven’t you wasted enough time and money spinning your wheels? It’s time to get extreme clarity on your next right step moving forward.
Linchpin Strategy is currently exclusively available to our Profit Acceleration Academy members. If you would like to learn more about our unique program or other ways we can help you get the clarity you desire, please schedule a Complimentary 30 Minute Profit Analysis and Strategic planning session.